Outfit: vintage beauty with Retruly

If you’ve been following this blog for any length of time you’ll probably have noticed I don’t wear a lot of true vintage. I’ve always preferred reproduction, largely for convenience and cost, and also a few other reasons I once cared to explain. My feelings a few years later on vintage remain largely the same, but I feel more open-minded about it now. If I ever saw a vintage piece in good condition, I might make the leap to invest in it (because it probably would be pricey), whereas before I likely would have moved on without a second thought.
What I find difficult about vintage shopping though is finding these wonderful pieces to fall in love with. I prefer to do my clothes shopping online so vintage/charity shops are out for me, but I’m not really a fan of Etsy – I mean, I love how much choice there is, but I find the search functionality a bit of a headache. Every time you run a search now you get plagued by adverts in your results, always pushing some over-priced item that may or may not be related to what you were looking for – but more times than not it’s out of left field. And then you see those same ads on every single result page until you get so annoyed you give up. This is something that was probably on the minds of the people behind new website Retruly, who have taken great pains to set up their own online marketplace for vintage pieces, helping independent sellers to have another platform to display their wares so that people can actually find them!
It was so easy using the site to find the dress I’m wearing in this post because there’s tonnes of ways to search for pieces. I tend to find that my waist measurement is the most crucial to whether or not something is going to fit, so I used the taxonomy to search for it specifically. I then narrowed it down even further by ticking boxes for the eras I was interested in. It was very straightforward and this dress presented itself to me in no time at all! I’m rather impressed by the range the site already has, despite not being on the scene for long. Lots of sellers seem to be signing up for it (one of which I recognised from having browsed their own site) – mostly in Europe from what I can gather, but you can tick a ‘country’ box if you want to see what’s around closer to you, which is good to see.
Back to the dress I picked – how could I resist this beautiful print? I’m pretty sure this 50s dress was handmade and expertly done too. There’s a seam down the middle of the skirt, and the maker had painstakingly matched up the print – the only way I think you’ll see it is in the close up below. Really quite wonderful! I love a square neckline and thick straps and it’s just my luck that the previous owner was probably petite themselves, as I didn’t have to adjust them. The gorgeous colours of the pattern could only have been paired with my favourite strawberry bag!
I hope you’ll all check Retruly out because I really want this site to succeed and keep on growing!
Red, white, green stripe true vintage 1950s sundress from Retruly
Red, white, green stripe true vintage 1950s sundress from Retruly
Red, white, green stripe true vintage 1950s sundress from Retruly


Red, white, green stripe true vintage 1950s sundress from Retruly


Sunhat from TU at Sainsbury's


Red, white, green stripe true vintage 1950s sundress from Retruly


Red, white, green stripe true vintage 1950s sundress from Retruly


Straw sunhat from TU at Sainsbury's


Red, white, green stripe true vintage 1950s sundress from Retruly
Red, white, green stripe true vintage 1950s sundress from Retruly
Hat: TU by Sainsbury’s (check stores)
Dress: vintage c/o Retruly
Bag: Collectif (available here)
Shoes: Swedish Hasbeens (no longer available)


  1. August 1, 2017 / 7:53 am

    The site seems really useable, but they'd need a lot more stock to tempt me away from Etsy – there's next to nothing in my size. If they had more dresses like yours I'd be more likely to consider it.

    • August 1, 2017 / 12:05 pm

      Yes they're still quite new so I imagine they're still in the process of signing vendors up. For a new site, though, I thought the range was quite promising and seems to be expanding daily. I did notice another gorgeous 50s dress I had my eye on getting snapped up, so I guess the good stuff goes fast!

    • August 2, 2017 / 11:37 am

      Hi Mim,
      We opened the marketplace in the spring of last year and are growing fast. We have a long way to go to reach the size of ETSY but are signing up new sellers all the time from ebay, ESTY and ASOS. We are also just about to start our first funding round so we can start scaling up faster and bring in many more sellers.

  2. August 1, 2017 / 8:42 am

    What a fab dress! The print is so colourful and happy. And as a dress maker myself, I do aprecieate a matched up print on a seam! Can't believe how well it fits you too!!! Gotta go check out that site!

    • August 1, 2017 / 12:06 pm

      I thought you might! Ah, I had a little help from a tailor with the bust, which was a little large. And the belt is helping. Such is the way with a one-off vintage piece! The length and straps definitely feel made for someone my height 🙂

  3. August 1, 2017 / 10:25 am

    I have the same thing with Etsy.. Too many advertises that mostly have nothing to do with what I was searching for.. The new website looks better!
    The dress is absolutely fabulous! I love the colours it has, they are so vibrant! The cut also looks really nice on you. 🙂 Still in love with your strawberry bag, though <3

    • August 1, 2017 / 12:07 pm

      It's when you start seeing the same advert over and over it makes you feel like you're going slightly insane… The strawberry bag is still one of my all-time favourites too 🙂

  4. August 1, 2017 / 2:49 pm

    I find it disheartening that you don't like to use Etsy. That is where I have my online vintage shop Vintage by Suzanne.

    I had no idea that they have ads on Etsy. I suppose that is people that are paying more money to try to market and sell their items. Such a shame that it is turning you off.

    The new site looks promising but it will be difficult to get tried and true successful vendors from Etsy to move. I rely on Etsy providing my buyers. Overall I haven't been disappointed.

    I'm a tried and true authentic vintage lover. I've own reproductions and been very dissatisfied with their quality.

    Love this authentic piece of vintage you chose.


    • August 1, 2017 / 5:19 pm

      It's worth noting I'm not a hardcore vintage shopper, so don't take my lack of patience as that of others 🙂 I can't begrudge people promoting via ads – I work in marketing – but I find the way Etsy allows these to look like standard entries annoying because I often limit my search results by price and Etsy shows me several ad-entry-things x5 my limit on each results page, cunningly integrated. I get duped and then I realise. And then it shows me those same ads on my second page. And third. It drives me insane! I set a budget so I'm not distracted by (often irrelevant) things that would put me into debt… Have a go searching around and you'll see what I mean I hope.

      I hope that sites like Retruly offer a viable alternative for sellers like you even if not right now – remember this site is in its infancy so it's only just getting started 🙂

  5. August 1, 2017 / 3:49 pm

    Etsy has some good stuff – if you can find it. I too find it an incredibly frustrating platform. Lots of chaff to sift through, things in wrong categories, and sizing widely varying between sellers/continents. Shopping by waist size sounds very practical!

    You look amazing in this dress, and yes the matched stripes down the front really appeal to me. You don't see as many details as that on modern clothes. We'll have you head to toe in vintage one day 😉

    I'm off to check the site out!

    • August 1, 2017 / 5:21 pm

      I'm glad it's not just me – and you're quite right about sifting through chaff! I just don't have the patience for it, I'm an incredibly impatient person by nature!!

      No how often do you see matched patterns on modern dresses? Usually only high end and even then… Such a shame.

      Hope you enjoy looking around 🙂 xx

    • August 2, 2017 / 11:39 am

      Hi Porcelina, You are most welcome at RETRuly, be sure to bookmark us and spread the word, there is more stock added all the time and because it is vintage only you want have to trawl through lots of brand new items

  6. August 2, 2017 / 11:41 am

    Wow! What a find, I love it! I love the colours, the pattern and the style of this dress…it's totally made for you! xo

  7. August 4, 2017 / 12:26 pm

    For me vintage is all about the hunt, spending ages going to different fairs and markets and looking online. I always feel ecstatic when I finally find that one perfect piece. I don't get that with repro or high street clothes, they're too readily available. I'm a huge researcher by heart, so maybe that's why I buy clothes (and many other things!) this way.

    This is a really cute dress, the colours are very you. And we have the same shoes! I love my 1930s German jumper from Retruly, it's a treasured piece in my wardrobe.

  8. August 7, 2017 / 11:25 am

    Such a gorgeous dress and it looks like it has been made so perfectly!!! This looks like a really great website, I look forward to seeing it grow as they have some great pieces available! x

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